Dan Brown to the "Hell"

It does not matter if you make readers laugh or cry. Is ‘key instead make them wait, “stated Charles Dickens in the middle of the Victorian era. He was born the modern publishing industry, the novels came out in installments in magazines and Dickens, king of the bestseller of the time, was the first to guess (and monetizing) the strategy vincente.Oggi, in the era of social networks triumphant, the intuition the basis of the marketing literature has been revised and corrected to measure the speed of the network.

As the success announced Inferno, written by Dan Brown, available from today (in Italy by Mondadori) after months of rumors dosed with wisdom from the press offices of clues to the plot surfaced on Twitter, Facebook or YouTube. The adventure that begins in the land of Dante Robert Langdon, a professor at Harvard University and planetary cult figure since 2003 when he appeared on The Da Vinci Code, has already topped the charts of Amazon even before the printed copies are outputs from the stores. Tens of thousands of reservations in America and Europe, thanks perhaps to the discounted price by half compared to the libraries.

The wait continues for Inferno since January. It was a twittering on Twitter to announce the title of the volume at which Dan Brown, of course, working for some time. Then, drop by drop, came more news: the decision to propose a thriller in Italian background, confirmation that Dante’s poem suggested the structure of the action, then the opening words of the prologue.

Others, apparently, was not known. Although many details have continued to filter, managed with accortissima directing. In the first chapter it seems that Professor Langdon is in poor health in a hospital after an accident that he can not remember. With Dante as a guide, even the date of publication of Hell is a nod to the symbols: 14 May 2013 is, in fact, the anagrammanumerico of 3.1415, the approximate value of pi greek.

Why? Dante has divided the hell in concentric circles and pi greek is the track to measure them. The outcome of the mission depends Langdon, indeed, the fate of the world. “Before changes. Beyond repair, “says the New York Times in an article published two days ago in which the journalist Janet Maslim try to focus on the entire plot.

The article mentions a mysterious cylinder hidden in a titanium tube with seal inside and biometric dangerous biological materials. Inside there would be a small projector with a version of the map of Hell by Sandro Botticelli shipping to Langdon and his partner, athletics and clever Dr. Brooks Sienna, in a series of adventures which make background some Italian cities including, obviously, Florence, and a metropolis (Istanbul?) straddling Asia and Europe.

Such as Opus Dei in The Da Vinci Code, and later the Freemasons in the Lost Symbol and the sect of the Illuminati Angels and Demons, Langdon has to face a secret organization: this time it’s a mysterious Consortium, led by a rich Malthusian, whose objective is to drastically reduce the world’s population growth. In Hell, inspired by Dante, Brown makes use of the plague in the middle of the plot, reinterpreted in a worldwide pandemic.
The well-kept secret on the development of the novel has been the main ingredient in the recipe of marketing.

The intuition of Dickens updated in postmodern mode, in fact. Alluding, let intuit without revealing too much. To grow the wait. The latest (brilliant) found starring the translators. Eleven, closed in February, in a building of Mondadori. Armored vehicles in a bunker without phones and controlled by an armed escort. A hard job, according to the French Carol Del Port. She agrees with the Spaniard Alejo Montoto because, he adds, “you seem to separate yourself from reality and into a world of pure imagination.” Their hard work, widely publicized, it is another piece of the marketing strategy used for the launch of the book.

In addition to Dan Brown, speculate English language daily newspapers, Florence will be to benefit from the success of the novel. Unanimous in prophesying an exponential growth in the number of tourists decided to retrace the steps of the adventure of Professor Langdon and his collaborators. In Victorian times the expectation of the readers mentioned by Dickens foresaw only the increase of the copies. Today, other elements were added. Whatever the literary value of the works.